An experiential launch event for cast, crew, influencers and press to celebrate the final chapter of this landmark Channel 4 series and generate awareness for its release. Legendary indie film director Shane Meadows, his team from Warp Films and the cast were all in attendance. We took over Phonica Records and The Vinyl Factory in the heart of London’s Soho and transformed it into 90’s '“Madchester”. Guests arrived on Poland Street and came in through the record store, transported back to the acid house days of Manchester in the 90’s. Then onto the basement below for a preview of the first episode followed by a Madchester themed rave, all brought to life with walls covered in gig flyers and posters, retro furniture, tattoos, a themed dress-up photo booth, lager on tap and Phonica DJs on the decks.

The event generated an estimated exposure of over 8 million via press and social.

"What an absolutely brilliant launch!! All the elements were totally spot on, from the food to the music to the tatts and photos - and of course the screening itself. A great success!" – Lyndsey Honour Drama, Film and Acquisitions, at C4