The Conjuring 2: Live -European Launch
Experiential Launch | Live Immersive Theatre Production
A live immersive experience inspired by the film at The Vaults in Waterloo for Warner Brothers. Designed to generate excitement, publicity and awareness for the film’s release amongst horror fans, press and influencers in the UK & Europe. The key challenge with this one was no access to talent so the production had to be super impactful.
A seemingly simple showcase of exhibits and props from the film, became an unexpectedly terrifying, immersive, horror experience, where guests’ reactions were filmed live using night vision camera tech, generating clips that were then shared online. Finishing up with a preview screening of the film.
We did 6 live shows, across 3 days for 400 guests. The estimated exposure generated from the production was over 98 million and the film took circa £25 million at the UK & Europe box office.