The Flavour of Film was a partnership between Green & Black’s and Everyman that ran for four years, designed to align the chocolate brand with premium film experiences and provide deep engagement with their target audience.  The core concept brought the organic Green & Black’s flavours to life with a unique chocolate, film and cocktail pairing experience - partnering the organic flavours of Green & Black's with exciting upcoming films and bespoke themed cocktail pairings. Special film screenings, premieres and events enabled consumers to experience the Flavour of Film pairings for themselves.

Live across the Everyman estate, the campaign included experiential, live events, creative & content design, digital, onscreen cinema advertising and social comms. It over-delivered on targets year-on-year, with research showing audiences engaged through a high brand recall, and unprompted brand recall grew by 350% at Everyman.  

Shortlisted at Campaign Media Awards 2023.