Made of Stone World Premiere
Live Event | Experiential Launch | Brand Partnership
The World Premiere of Shane Meadow’s highly anticipated Stone Roses documentary, Made of Stone, at the Victoria Warehouse in Manchester, broadcast live via satellite to over 200 cinemas nationwide. The event included a bespoke built 2,000 seater cinema with giant screen, red-carpet for talent and media, Q&A with the filmmakers and band and a themed after-party with DJ, A Guy Gerald. Clients were Picturehouse Entertainment and Film4 and the event was supported by partners Virgin Media and Stella Artois.
We did 3 screenings of the film over 2 days for 4,500 guests. The event delivered an estimated exposure of over 158 million and at the time became the biggest box office opening for a Shane Meadows film
“Thanks to the success of the premiere event, Made of Stone represents the largest ever opening for a Shane Meadows film”. Charles Gant, The Guardian.
Winner of the Screen International Premiere of the Year Award, 2013