An experiential installation on London’s busy Southbank during the school holidays, to raise awareness of the new Jeep Wrangler amongst families and celebrate the Home Entertainment release of Jurassic World: The Fallen Kingdom, for Universal Pictures. We erected a life-size Tyrannosaurus Rex inspired by the film next to a new Jeep Wrangler, as seen in the film. Passers-by and their families were invited to climb inside the new Jeep Wrangler and receive a photo of themselves being chased by the 40-foot dinosaur, all shared via the Jurassic World social media channels.

The stunt generated an estimated exposure of 3 million via social and publicity channels.