At elevenfiftyfive we were the global film agency for Jameson Irish Whiskey from 2011–2016 and I lead the account. We consulted on their film strategy worldwide - specifically steering their key film campaigns and partnerships, delivering outreach to the UK and US film industries and acting as the bridge between the brand and the film community internationally. 

A large part of our work focused on Jameson First Shot, an annual, global short film-making competition created to give up-and-coming filmmakers their first shot in the industry. Each year the competition gave three writer/directors the opportunity to write for and direct major A-List acting talent in a short film, fully funded by Jameson and supported by Hollywood producer Dana Brunetti. Talent included Dominic West, Maggie Gyllenhaal, Adrien Brody, Uma Thurman and Willem Dafo. The winning films premiered at the Paramount Pictures Studio Lot in Los Angeles.  

Alongside the competition and premiere we helped produce an annual film-making festival for the grassroots film-making community in LA. Our role included content creation with the A-list talent involved, campaign design, event production and the creation of global toolkits for various international markets.