Atomic Blonde Influencer Preview
Experiential Launch | Live Event
An experiential preview event at Village Underground in Shoreditch for Universal Pictures. Designed to generate excitement and awareness for the release of Atomic Blonde, starring Charlize Theron, amongst a young, creative audience. Influencers were transported into a highly-stylised event that took cues from the film - the venue was a set-dressed warehouse, inspired by East Berlin in 1989, with live graffiti murals and bespoke lighting installations on show for guests to capture content of, engage with and share on their channels.
The event generated an estimated exposure of 18 million and the film’s UK box office hit around £3.4million.