An experiential UK Premiere event for Lionsgate, created at the Backyard Street Food Market in the Truman Brewery, East London. Designed to grab attention for press, influencers and passers-by. Complete with a bespoke built pop-up warehouse cinema, street food trucks on site inspired by the cuisine of California, Texas and New Orleans, live Mariachi music and a themed red carpet and talent photo-call area. Jon Favreau, the film’s Director and lead star, was in attendance to host and introduce the film. This event was supported by the Stella Artois Bursaries.

Winner of the Screen International Premiere of the Year Award, 2014