A giant Shaun the Sheep installation on the Southbank for fans to interact with, for Studiocanal and Aardman. Designed to generate buzz and awareness ahead of the new Shaun The Sheep: The Movie release in cinemas. The stunt got picked up by the media, including ITV’s Good Morning Britain who broadcast their morning weather report from Shaun. Shaun went on to tour the UK, ending up at Glastonbury Festival, before heading to Germany to also support the European theatrical release.

The stunt generated an estimated exposure of over 18 million and the film reached circa £14 million at the UK box office.