Married at First Sight UK Premiere
Experiential Launch | Live Event
An immersive live wedding experience like no other, for Channel 4. Starting with a wedding boutique looked after by our glamorous shop assistant Lily Snatch Dragon, to help you pick out your perfect wedding 'fit. Then on through a curtain to our raucous stag/hen nightclub complete with cocktail flarers, burlesque performers and prosecco pong – not forgetting the fancy fried chicken.
Journey down our whirlwind wedding aisle for your own live ceremony complete with guests, vows, jelly rings and bouquet throwing. Finally, enter the beautiful wedding reception (and cinema space) to the sound of a string quartet playing your fave pop classics and to take your seat for a special preview of the latest series of Married At First Sight UK episode 1.
The event was hosted by Vogue Williams, and joined by the MAFS relationship experts (with Mel Schilling broadcast-in live from Australia). All designed to be an unforgettable launch event for Channel 4’s new season of Married at First Sight, specifically targeting a Gen Z/Millennial audience of influencers and press to generate buzz across socials and WOM for the new series. The wedding party continued into the evening with big tunes, dancing and late night tacos. A night full of love!