At the very start of my career back in 2006 I joined the newly formed experiential team at BD Network and this was our first project - launching Nintendo’s hotly-anticipated, seventh generation, marketing-changing Wii console with a huge nationwide tour and budget to match. We built the Wii Move You set to resemble different rooms of a house and took it, plus a suite of mobile busker-style gaming pods, to over 60 different shopping malls, city centres, football matches, sports events and consumer events up and down the country, with the goal of literally getting consumers moving and catapulting the console into the hearts and minds of the nation.

We smashed the target of getting 1 million consumers to experience it for themselves in the 2 months preceding its launch into UK stores. The official launch at midnight on the 7th December, culminated in a fan event at HMV on Oxford Street, giving fans the chance to come down and play the launch game, Wii Sports, against top sports celebrities including Ian Wright, Jodie Kidd, Pat Cash and Ricky Hatton.  Fans camped out for 2 nights to get into the event, the console sold out across the UK on day 1 of sales, and Nintendo Wii fever had begun.